State Strategy and Government Affairs Support

Productive engagement with government agencies and policymakers is becoming an increasingly important, strategic element of an education company's path to sustained growth and success - especially given recent proposed policy and funding shifts to states by the Fed. Policymakers, state officials and agencies often rely on outside expertise from academia, nonprofits, and private companies as they develop new laws and request or appropriate funding.  

Depending on market dynamics, your company's size and growth objectives, it may be time to launch a Government Affairs business function. Government Affairs can help create your company's public policy and legislative agenda (including targeted funding), identify and advise company leadership on business opportunities and sales strategy, and establish and maintain relationships with key government decision makers including legislators, senior administrators and other federal/state/local government officials. Government Affairs can also represent the company in key forums to help educate officials about your industry, company and solution(s).

For education companies, effectively engaging with government agencies can result in direct purchases, explicit approvals or implied endorsements, and reduce procurement barriers and complexity for educational institutions. Ensuring alignment between the government relations and your sales function is a critical element of a successful go to market strategy.