The Revenue Enablement Institute defines Revenue Operations as: “A Management system for aligning Sales, Marketing, and Customer Success to realize more revenue, opportunities and firm value.”
Phil Kotler, known around the world as the "father of modern marketing", said: "The sales department isn’t the whole company but the whole company better be the sales department!” A knowledgeable, fluent, and well enabled sales team is critical to the success of education technology companies and play a key role in company culture. An effective revenue operations and enablement business function is the infrastructure - the people, processes and systems, that support developing that culture, and make it easier to do business with (and at), the company.
Ultimately, a well designed revenue operations and enablement model better aligns teams, resources, systems, and processes around a coherent set of customer and company goals to accelerate revenue, profit, value and growth.
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