Marketing Support

A recent A Bain & Co. survey of over 1,200 B2B customers found that more than 80% have a shortlist of vendors in mind before they even start researching potential solutions— and 90% of them will buy from that initial list.  This means that the buyer journey is largely complete before they engage with a sales professional!

Effective marketing in the education technology industry is crucial, as you navigate the nuances of fifty, domestic sub-markets and/or work to establish an international presence.   To increase brand awareness and support sales, your company must target the right buyer personas with the right messaging, creating a sense of urgency, confidence and trust.