Productive engagement with government agencies and policymakers can be an important, strategic element of an education technology company's path to sustained growth and success. Policymakers and government officials often rely on outside expertise from academia, nonprofits, and private companies as they develop new laws and appropriate funding.
Depending on you company's size and growth objectives, it may be time to launch a Government Affairs business function. Government Affairs can help create your company's public policy and legislative agenda (including targeted funding), identify and advise company leadership on business opportunities, and establish and maintain relationships with key government decision makers including legislators, senior administrators and other federal/state/local government officials. Government Affairs can also represent the company in key government forums to help educate officials about your industry, company and solution(s).
For education technology companies, effectively engaging with government agencies can result in direct purchases, explicit or implied endorsements, or reduce procurement barriers and complexity for educational institutions.
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