Early Stage Roadmap Development

Education Technology (EdTech) is a hyper-growth industry valued at $146 billion in global sales revenue in 2023, and is projected to increase to $421 billion by 2032. The US Edtech market is projected to reach a value of $73.22 billion by 2028, up from $36.66 billion in 2022. While the EdTech industry represents significant financial and impact opportunity, navigating the nuances of this dynamic, regulated and often politicized market is challenging, to say the least.

The US EdTech industry is actually fifty different markets, each with unique governance, institutional structures, standards, evidence requirements, funding models and procurement policies - which can overwhelm small companies trying to do business in every state. Having clear line of sight to your true market opportunity, and then prioritizing your company's focus and resources in pursuit of your growth objectives, requires a solid understanding of these and other market dynamics.

As early stage companies transition from seed or angel funding, to venture capital investment, having a clear roadmap for success becomes progressively more critical. Alidade Consulting can provide support for developing a roadmap that will guide your company and customers, inform key financial and operational decisions, and attract investors.

The Early Stage Roadmap service may also include Sales and Customer Success Process Assessment and Analysis (SPAA/CSPAA) resulting in a documented process to guide Sales and Customer Success engagements, inform the setup and configuration of CRM and salesforce automation systems, and serve as the foundation for accurate revenue forecasting.