Customer Success (CS) is not only a team of people, it is a philosophy and critical business function. CS employs your product, professional services and collective company expertise to help customers achieve their objectives and realize value. It’s a relationship-focused customer management approach that brings alignment between customers and your company’s goals.
An effective CS business function accelerates and deepens adoption, reduces risk and customer churn, supports subscription renewals, new sales growth, and creates upsell opportunities. Customer Success also helps your firm identify and realize potential network effects within your customer base and market – an important element of timely and successful revenue growth.
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