EdTech companies have endless opportunities for potential partnerships including technology partners, sales channel and services partners; partnerships with trade associations and network organizations, researchers and foundations.
Understanding which partnerships will accelerate sales, support your mission, and provide return on investment is critical before committing time and resources, or engaging too deeply. Our recommendation is that partnerships with organizations that can help strengthen your company's weaknesses, have a positive impact on lead generation and sales; and those that help mitigate your company's risk should be prioritized.
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